Azure Entertainment announces Jon Berg Founder, Former President and CEO of Matrix Content as their New Executive Vice President of Sales.

Boca Raton, Florida February 8, 2005: Azure Entertainment welcomes adult industry veteran Jon Berg to the team!

Jon Berg has joined Azure Entertainment as their Executive Vice President of Sales. Berg will head up its content division and the expansion of its operations to California.

In his new position, Berg will be responsible for the day to day Sales operations and distribution of Azure’s media and will be concentrating on generating new revenue streams for the company. Jon will be based in Azure’s new California office and will report to Azure Entertainment’s Florida Headquarters.

“Jon started and ran one of the fastest growing, top notch content companies in the online community; he negotiated big deals and developed new Internet opportunities including obtaining mutually beneficial partnerships and long standing relationships with adult industry leaders. This is why we feel he is a perfect fit for our company and will be a tremendous asset in completing our business plan.” Stated Bobby Knight Azure Entertainment’s Managing Partner

“I was very pleased to find out there was a spot on the team over at Azure. The creativity and thought put into their products is a great fit for me. While they are already established there is plenty of room to grow with the company. I am looking forward to the challenges ahead!” Stated Jon Berg

Berg joins Azure from Matrix Content, where he served as President and CEO since founding the company in 1999. At Matrix, Berg oversaw the national sales strategy, marketing and distribution of all its content and grew the company into the industry’s award winning, number one content supplier.

Prior to his time at Matrix, Jon Berg ran a successful advertising agency with exclusive advertising rights in the phone-sex industry with such media giants as General Media’s “Penthouse Magazine” and LFP Publications “Hustler Magazine” where he personally was responsibly for over 4 million a year in gross sales.

Berg has also worked in the mainstream advertising industry as a consultant.