Adult DVD Empire Stocks Deep, Breaks Sales Records
Warrendale, PA (April 14, 2005) ” Adult DVD Empire, two-time winner of the AVN Award for Best Retail Website, has improved their overall stocking habits to provide a better service to their loyal customer base. Throughout 2004, Adult DVD Empire maintained an average of 82% of items in stock. Through aggressive purchasing and state of the art inventory management, that percentage has already increased significantly ” rising to 95% of adult DVDs in-stock. This high in-stock percentage has led to record sales in the first quarter of 2005.
As the first online retailer to make a serious commitment to stocking products, Adult DVD Empire has kicked off 2005 with a $250,000+ investment in inventory in addition to normal purchasing. The goal to this stocking philosophy is two fold ” the first goal being to have stock on for the 28,000+ DVDs listed on adultdvdempire.com. The second goal is to be able to offer all of the titles listed in the Adult DVD Empire database for the adult DVD rental program, making Adult DVD Empire the source for the largest selection of adult DVD rentals online.
“In E-Commerce, and more specifically adult video e-tailing, if the product is out of stock ” it’s far less likely to sell compared to an in-stock product,” said Mike Barry, Director of Adult Operations for Adult DVD Empire. “We decided that if we were going to list a product for sale, we should have it in stock – period.”
In March, Adult DVD Empire experienced record sales due, in part, to the high percentage of items in stock. “We’ve already seen the positive effects of our 100% in stock goal,” said JT Smith Director of Marketing for Adult DVD Empire. “In March, we broke our one-month sales record and are on track to do even better in April. This is a direct result of our commitment to stocking the titles we carry. More titles available for purchase translates into more orders ” and when the product is in stock, those orders ship out immediately,” Smith added. “We also ran a sponsorship on the Howard Stern Show at the end of March which obviously added to our sales lift.”
“The overall goal is complete customer satisfaction,” said Jeff Rix, Founder of Adult DVD Empire. “After looking around the marketplace, we noticed that most other online retailers either have real-time stock status with a high level of out of stock titles or they have no real-time stock status with a poor selection of products. So we figured that the most effective way to bolster customer satisfaction would be to increase our overall stock so the majority of the products we offer for sale are in stock ” all the time ” and ready to ship out immediately to our customer.”
For years Adult DVD Empire has offered real time inventory making customers aware of the products stock status before they order, and same-day shipping allowing orders to ship out the very same day they are placed, as long as the products are in stock. This new stocking philosophy makes the same day shipping guarantee more valuable to customers ” with more products in-stock every day, more customers will be able to take advantage of the same day shipping offer.
For more information about Adult DVD Empire, visit:
www.adultdvdempire.com
