Adult DVD Empire Launches New and Improved Virtual Store Program
Warrendale, PA (May 9, 2005) – Adult DVD Empire, two-time winner of the AVN Award for Best Retail Website, is making its powerful e-commerce engine available to webmasters via their new Virtual Store Program.
Beta-launched on April 1st, the Virtual Store program allows users to add a fully functional, co-branded storefront to their existing website offering their visitors all of the shopping options available to Adult DVD Empire customers. Virtual Store webmasters earn a 20% commission on everything that sells in their store and a 20% lifetime commission on all future orders places but customers created in their store(s). Lifetime commissions are earned when a customer that created their account in a webmaster’s virtual store makes additional purchase in that same virtual store OR on Adult DVD Empire. To webmasters that means free income just for generating customers and no concern that their Virtual Store provider is trying to “scoop” their hard earned customers.
“We’re trying a different approach to the virtual store concept,” commented Mike Barry Director of Adult Operations at Adult DVD Empire. “One of the things that makes us unique is that we have a strong brand name. So we set up our program so that the virtual stores and Adult DVD Empire are completely seamless. We spend all day every day trying to convert viewers into buyers so we put that experience to use in the stores. Our Virtual Stores look like Adult DVD Empire and offer all of the in depth information and support.” Customer accounts work in the Vstores as well as the empire so users are able to shop in either store and the referring webmaster earns a commission regardless of where the order is completed.
This is a massive shift in Virtual Store philosophy. The current philosophy is to make a Virtual store as transparent as possible so customers don’t know that they are buying from a third party. Adult DVD Empire is the first retailer to launch a virtual store program based on its powerful brand name. “We have a model that works,” commented Mike Barry. “We feel that browsers convert into buyers when they feel comfortable, our site is designed with the support and information that gives shoppers that much needed confidence to pull out their credit card and make a purchase”
The New Adult DVD Empire Virtual Store program incorporates all of the features of adult shopping icon Adult DVD Empire. Prospective webmasters can select a generalized, Adult Mega Store or one of the many genre themed homepages. “We made a group of genre specific stores for webmasters that are serving specific content niches,” explained JT Smith, Director of Marketing for Adult DVD Empire. “If you have traffic looking for All Girl content, you can use our All Girl store front, of if you have interracial traffic, you could use our interracial store – the idea being that giving webmasters the ability to select a store front that fits their niche will increase conversions”
