Icon Brands Launches in July

New novelty company features iconic flagship lines from diverse sectors of the adult market.

Sherman Oaks, CA – Icon Brands, a new company helmed by Urban Graphics, the most awarded design firm in the history of adult, whose pioneering style set the look for two of the industry’s best known video and novelty companies, is making its debut into the new age of sex toy development. Partnering with co-founder John Stagliano, a filmmaker whose reputation for quality and authenticity is unparalleled, these two forces ensure that innovative products will be packaged in exciting ways with an emphasis on function and form.

As the name suggests, the new company assembles the most “iconic” brands in the business of pleasure, catering to a variety of sought-after genres. With five world renowned brands plus new items marketed under its own label, the product launch will feature over 100 SKUs, establishing Icon Brands as a significant new force in the market.

The Icons:

Fashionistas by Evil Angel – Inspired by the acclaimed erotic film and dance show, the first line under the Evil Angel imprint offers an array of luxurious glass handled love tools. Sometimes submissive, sometimes masterful, always Fashionista.

Falcon – The legendary, award-winning gay production house presents a complete line of men’s sex toys. Signature cocks from Falcon’s handsome gay performers as well as plugs, prostate massagers and strokers are among the items created to the high standards Falcon followers demand.

Raging Stallion – From San Francisco, where bigger is better, comes a new series of giant butt plugs, big toys, boot paddles and more. It’s rough trade gay play, from the Falcon affiliate and 2011 Grabby Award Winner for Best Film and Best Director.

Eat/Play/Love – Edible Body Mousses, Lickable Massage Oils and Aphrodisiac Mints are just the appetizers. Eat Play Love… three of life’s great indulgences. And after all, why stop at just one?

V Lubricants – Packaged by the award-winning design team behind Method Products and formulated by chemists who have created legendary products for Neutrogena, V is a complete line of sexual lubricants made of the finest and safest ingredients available. Water-Based, Silicone, Warming, Cooling, Ultra-Sensitive and Hybrid, all in multiple sizes. V Lubricants, already a sales winner in select retail outlets, now exclusively with Icon Brands.

John Stagliano, a successful entrepreneur in the fields of film production, publishing and stage, discussed his motivation for the new venture. “I’m ecstatic that I have an opportunity to use technology to create toys that help people get off in crazy, new and interesting ways.”

Added industry veteran and new Icon VP of Sales Joanie Lee, “After 13 years in video and novelties, I am thrilled to be making this next big step with Icon Brands. I know our innovation and aesthetics will shine through, and our products will speak for themselves.”

Ms. Lee will be on hand for Icon Brands’ premiere B2B launch at the July 2011 ANE convention. See her in booth #316, July 7 – 9 in Pasadena, California.

For more information about Icon Brands, visit the company B2B website: www.IconBrands.com
Follow Icon Brands on Twitter: @IconBrands and Facebook: www.Facebook.com/IconBrands

CONTACTS
Joanie Lee, VP Sales: Joanie@IconBrands.com, (818) 380-7700 ext 103
Press Inquiries: PR@IconBrands.com, (818) 380-7700 ext 100
Icon Brands, Inc., 13949 Ventura Boulevard, Suite 330, Sherman Oaks, California 91423, U.S.A.

Manufactured By: Fleshlight (www.Fleshlight.com)