California Exotic Novelties Kicks Off ANME Show with Rave Reviews
Premiere Novelty Show is Platform for Super Catalog and QR Code P.O.P. Signage
Burbank, CA – July 11, 2011 – California Exotic Novelties kicks off the Summer 2011 ANME Show with rave reviews. The world’s most prolific novelty manufacturer proudly unveils its 2011 Super Catalog which boasts an array of new items with updated packaging, the most sought-after materials, and innovative designs. QR code adorned category signage is also the talk of the Show as CalExotics helps educate the consumer at the point of purchase.
The most comprehensive, most complete, and largest California Exotic Novelties catalog to date was revealed Sunday at the ANME Show. Titled Intimacy is an Art Form, it professes 548 full-color pages which include every item in the CalExotics line, over 3,200 individual skus.
Susan Colvin, President and CEO of California Exotic Novelties, says, “We listened to feedback and made this catalog better than ever. New items are clearly marked and the new chapters are very distinctly defined. It is intuitively designed with our customers in mind.”
The California Exotics Super Catalog for Summer of 2011 also has a companion DVD which contains a digital version of the hard-copy catalog, complete with images and product copy. Additionally, a fold-out brochure of all the new items gives CalExoticsâ„¢ customers a quick view of what’s new.
“Intimacy is an Art Form is a stunning catalog loaded with new innovations, as well as our best selling items, many of which are updated with new materials, battery packs, and packaging,” explains Jackie White, Vice President of Sales for California Exotic Novelties.
California Exotic Novelties also introduces QR Code P.O.P. Signage. The easy-to-use circular signs display a QR code that smart phones can scan. Users then view a short video featuring Ryan Browning-Cassaday and Dr. Jessica Browning-Cassaday, Phd., hosts of the Sex Toys and Sexual Wellness site, who educate viewers on each category.
Al Bloom, Director of Marketing for CalExotics, explains, “The CalExotics QR Code P.O.P. Signs are the perfect way for retailers to help educate consumers with fascinating and fun QR code technology. I haven’t been this excited about a marketing innovation since we launched the first CalExotics product videos.”
The thirteen CalExotics QR Code P.O.P. Sign categories include: Anal Toys, Couples Toys, Dildos, Fetish, Massage, Personal Lubricants, Pumps, Rabbit-Style Vibrators, Strap-Ons, The G-Spot, The P-Spot, Toys for Him and Vibrators.
All the new products from the CalExotics Summer 2011 Release are available online. Visit www.CalExotics.com to view them, or watch for your hard copy of the catalog in the mail. QR Code P.O.P. Signs will be available to order soon from CalExotics or a distributor.
