AVN Awards Red Carpet Twitter Coverage Breaks New Ground

PornStarTweet & AVN Media Network Put Face.com API to Work at the 2012 AVN Awards Red Carpet!

— CHATSWORTH, Calif. — AVN Media Network and PornStarTweet.com joined forces on Saturday, January 21 to provide live photo coverage of the 2012 AVN Awards from the Hard Rock Hotel & Casino in Las Vegas. The two companies processed and tweeted more than 800 photos seconds after the biggest stars in adult entertainment were photographed—which resulted in 35 million Twitter impressions (as measured by SproutSocial.com) from the photos and more than 4.5 million interactions (retweets, clicks or favorites) over the next 48 hours.

For more information about PornStarTweet, visit www.PornStarTweet.com.

Using a Facial Recognition API provided by Face.com, development partner Joe Cabe (aka Webmaster Joe, @WebmasterJoe) and PornStarTweet.com created the application which processed more than 1,500 raw photos shot by adult industry veteran photographer Rick Garcia (@IndustryByRick) during the two-and-a-half-hour AVN Awards Red Carpet, while industry vet Gerald Saunders (@GeraldSaunders) assisted in confirmation of photos and training the application prior to and during the event.

“After nearly three years of focused attention on social media in the adult industry, we are constantly surprised and amazed by the things we achieve when bleeding the edge,” said Pete Housley (@PeteHousley), CEO of PornStarTweet. “This was truly the first time we’ve been able to interactively and nearly instantaneously process this quantity of photos. The code written by Webmaster Joe using the Face.com API produced results that were simply amazing!”

Housley added, “Special thanks to Gerald Saunders and Rick Garcia, who are definitely the subject matter experts here; the ‘Twitter Correspondents’ who kept things lively—Tia Cyrus (@Tia_Cyrus), BiBi Jones (@xxxBiBiJones) and Chanel Preston (@ChanelPreston)—and to Adella Curry from Fine Ass Marketing, Dominic from EMM Report, and of course AVN. The results here were simply amazing—this is only the beginning for this technology.”

The core technology being developed by PornStarTweet and Webmaster Joe will soon be available to adult industry photographers at no cost, which will produce XML feeds and tagged galleries integrated with social media. An unnamed consumer-facing product, based on the technology, will be available in Q2 2012.

“The goal of this project was to address an ongoing identity issue for photographers and media outlets alike in the adult industry”, said Webmaster Joe. “We plan on offering the product and data capabilities to photographers and media outlets shortly to be able to bulk process and tag images. A previously tedious process should become simpler and more accurate: Getting the images from events to stars and fans more quickly than ever before.”

AVN Awards Performer of the Year nominee Chanel Preston was the live PornStarTweet correspondent from the show floor. She stated, “I gladly accepted the role as Twitter correspondent, and I had a blast doing it. Hopefully I was able to capture the AVN Awards for all those who could not attend and it gave everyone an opportunity to be a part of the biggest night of the year for our industry.”

Tweeting from backstage was Digital Playground contract star BiBi Jones. “When I was asked by the AVN awards show to twitter from the awards backstage I was so excited!” exclaimed BiBi. “It was awesome to let the fans know as the awards happened what was going on. Thanks AVN and Porn Star Tweet for choosing me to do this! Muah!”

The 2012 AVN Awards took place in The Joint in the Hard Rock Hotel & Casino in Las Vegas. Comedian Dave Attell and adult superstars Bree Olson and Sunny Leone hosted the awards.

Dubbed “the Oscars of porn” by Entertainment Weekly, the AVN Awards is a must-attend, must-see event featuring the hottest stars from adult and mainstream pop culture.

About the AVN Awards:

Over the years, the AVN Awards became a famous staple in Las Vegas, while being housed in almost every major hotel on the strip. Started in 1984, the show has grown drastically over the years. It is now broadcast each year on cable to millions of viewers. The show allows adult and mainstream celebrities to come together once a year to celebrate the achievements of one of the world’s most profitable industries. In 2012, the AVN Awards is moving to The Joint at the Hard Rock Casino & Resort. For more information, visit www.AVNAwards.com or www.Twitter.com/AVNAwards.

About Naughty Tweet Network:

The Naughty Tweet Network operates 16 Social Media aggregation sites including anchor site PornStarTweet.com, ALTGirlTweet.com, BBWGirlTweet.com, and GayStarTweet.com. The combined network follows the daily lives of more than 3,500 adult entertainers and is followed by more than 185,000 consumers. Unique advertising, co-branding and sponsorship opportunities are available; for information contact info@NaughtyTweet.com. For more information, visit www.NaughtyTweet.com.

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