Danni Appoints Bill Rix as Marketing Manager; Promotes Derek Devore to Director of Web Products
Appointment and promotion key in company’s growth strategy for marketing initiatives and product offerings
Los Angeles-June 5, 2006-Danni (www.danni.com), a men’s entertainment media company, today announced the appointment of Bill Rix to marketing manager and the promotion of Product Manager, Derek Devore, to director of Web products.
Prior to Danni, Rix served as sales and marketing manager for hardcore adult entertainment company, Elegant Angel. Rix previously spent 18 years in the music industry, holding sales and marketing positions at Elektra Records/Warner Music Group, Skaggs Records and independent record label, KOCH. In his new role at Danni, Rix will leverage his extensive sales and marketing skills to help drive Danni’s marketing initiatives, manage events and public relations efforts, as well as handle talent coordination and marketing merchandise.
“Having spent my career in both the music and adult entertainment industries, I feel that it has provided me with a unique perspective that will certainly be advantageous when introducing Danni to more mainstream markets,” said Rix.
Derek Devore previously served as Webmaster and designer for Silkscreen Music, which specializes in providing music and sound design to multi-million dollar Hollywood films including Gladiator, Black Hawk Down, Traffic and The Lion King. Devore has been serving as product manager and Webmaster at Danni for the past two years-he successfully implemented a streamlined video-on-demand purchasing process that resulted in improved video streaming speeds by more than 70 percent. In his new role, Devore will focus on new products and technologies in the video-on-demand, mobile and Web markets.
“I am very grateful for this new opportunity to steer Danni in the new products market,” said Devore. “Over the past two years, I’ve enjoyed being part of a company that truly understands the need to stay at the forefront of technology and I am excited at the prospect of pushing that even further.”
“We are thrilled about these recent employee developments at Danni,” said Layne Thrasher, Danni.com’s head of operations. “While Derek continues to be a valuable member of our team as evidenced in this well-deserved promotion, we are also pleased to welcome Bill to the team-his prior marketing experience will help solidify Danni’s status as a leader in the industry.”
About Danni.com
Danni.com is a men’s entertainment media company founded in 1995 by Danni Ashe, the most downloaded woman in the history of the Internet. Danni.com includes several subscription Web sites (danni.com, mishaonline.com, ericacampbell.com, girlnextdoor.com and crystalklein.com), which feature streaming video, photographs, live events, and online stores and auctions.
The company also produces adult films, which are sold at major retail stores, and licenses consumer products through a variety of distribution channels. Danni.com is privately held and headquartered in Southern California.
