Pure Vanilla Exchange, Inc To be a Guest Speaker at the
XBIZ Forum in Las Vegas

New York, New York ” July 11, 2006 ” Pure Vanilla Exchange, Inc. (“pV”) (Other OTC: PVNX), a leading provider of the anonymous payment option for Adult content online, announced today that they will be a guest speaker at the XBIZ Summer ’06 Forum on Wednesday, July 12, 2006.

The conference will be held at the Hard Rock Hotel & Casino in Las Vegas, Nevada. pV Chairman, Steven Yevoli, will provide an overview of pV including the Company’s position as the premiere payment solution for online Adult Merchants and consumers.

About Pure Vanilla Exchange, Inc.

pV is the first and safest ubiquitous cash card and payment solution specifically designed for secure, anonymous online payments. Through its patent-pending technology, consumers can purchase content by either funding an online account or by purchasing a pV card.

This solution also addresses the challenges faced by many online merchants especially those in the Adult Industry. With issues such as rising chargebacks, fraud, excessive processing fees and latency to receive funds, pV resolves all of these concerns by providing zero risk transactions, competitive fees and funds received within as little as 72 hours. Best of all, pV now creates a whole new stream of incremental revenue without additional costs to its content suppliers.

Since pV owns the network in which it both activates and processes all of its transactions, the costs are dramatically less than any other company in the payment processing industry. pV provides a solution that is competitive on multiple levels enhancing the value to merchants who accept pV. By providing a zero cost solution for merchants to accept pV as a form of payment, we have eliminated all hurdles to being a dominant leader for payment processing of online content/products.