ADAM & EVE NAMES JASON HOKE GENERAL MANAGER OF RETAIL DIVISION

Hillsborough, NC – Jul 14, 2006 Adam & Eve, America’s number one source for all things erotic, is pleased to announce that Director of Sales and Marketing for Adam and Eve Wholesale, Jason Hoke, has been promoted to General Manager of the company’s expanded Retail Division.

Nolan Williams, General Manager of the company stores and acting General Manager of the Retail Division, says, “we are looking forward to Jason’s assuming the mantle of leadership of the division.” Williams was instrumental in establishing and growing Adam & Eve’s Retail Stores since the division began in 2000, and he will continue to focus on developing the new franchisee businesses and improving the existing stores with a broader and deeper array of services. Williams will work with Hoke, Marcus Goswick, Director of Operations, Debbie Williams, Operations, and Brian Rucci, Director of Franchise Sales.

After five years in his role as Director of Sales and Marketing, Hoke will now oversee the corporate development of Adam & Eve retail stores and its growing franchise program.

“I am excited to help Adam & Eve achieve the next level in our retail and franchising efforts,” says Hoke. “I look forward to increasing the number of franchises from the current 14, and spearheading plans for additional corporate stores.”

“We are confident that Jason will excel in his new role with retail. His dedication and drive set a new standard within Adam & Eve’s Wholesale Division — and we are confident he will do the same in his new position,” said Bob Christian, President of the Retail companies for Adam & Eve.

Hoke joined Adam & Eve Wholesale in 1999 as a sales associate and was named Director of Sales & Marketing for Adam & Eve Wholesale in 2001.