Adameve.com Enjoys Record Sales in 2nd Quarter
HILLSBOROUGH, NC Jul 17, 2006 Adam & Eve, America’s number one source for all things erotic, is pleased to announce its premiere website, adameve.com, has increased sales in the 2nd quarter of 2006 by 45% over last year.
“Adameve.com has always been hugely popular,” says Jennifer Alberry Director of Internet Marketing for adameve.com. “We strive to keep up with both technological and consumer demands, and our latest changes — including improved speed and customer ease — are certainly contributing factors to our record sales.”
Alberry attributes the continuing popularity to a number of factors, including a redesigned site with top tabs for adameve.com’s main product categories, a redesigned shopping cart and checkout pages, increased exposure in all search engines, additional email marketing and redesigned emails to increase product focus.
IMPROVEMENTS INCLUDE:
Easier Navigation. Adameve.com has designed a site with easier navigation into all product categories. For example, customers looking for Adam & Eve DVDs can specifically drill down to “Adam & Eve DVDs.”
New Checkout Pages. Checkout pages are not only more aesthetically pleasing to the customer’s eye, but also create an easy flow for minimal time to order completion.
Product Page. Adameve.com has added several new images to over 200 of their top selling products so customers can see certain parts of the product up close and look at the product from different angles. Adameve.com has also included more information about the product in a very readable form. The new ‘Specs’ section of the product makes it easy to quickly scan the most important information about the product.
Coremetrics. Adameve.com has recently purchased web analytics from Coremetrics, a leading provider of web analytics. Adameve.com plans to optimize its web pages and merchandising, and offer customized customer-specific emails to all new and existing customers.
More Offers. Adameve.com is now making special offers per product category. These include offers like “Buy 2 Sex toys and receive A&E lube for only $1.99” and “Buy 3 DVDs and get the movie “Rawhide” for only $.99.”
Buyers Guide. Adameve.com has added over 100 pages of helpful information on adult toys and movies. The buyers guide is easily accessible from any page on the site. It is designed to help customers determine what type of vibrator to purchase and explain DVD categories from gonzo to educational.
Search Marketing. After previously using an outside vendor for all search marketing, adameve.com has now transitioned the marketing channel in house to reduce costs and increase effectiveness. Adameve.com knows its customers and products, and has internal resource expertise in search marketing to make the transition to in-house a highly effective one.
