VIVID ENTERTAINMENT AND OTHER TOP ADULT STUDIOS JOIN ‘HOTMOVIES’ IN ‘FREEDOMSTREAMS’ BENEFIT TO FIGHT MEASURE B

Adult Industry Rallies Under Attack

LOS ANGELES – – Vivid Entertainment has been joined by over 80 percent of the top adult film studios in pledging their earnings on April 15th to help overturn Measure B, the Los Angeles County law that requires condom use in filming sexually explicit movies. HotMovies.com, a leading online marketer of adult films, organized the FreedomStreams event to benefit the Free Speech Coalition (FSC), which is spearheading efforts to repeal the measure.

“Ordinarily you think of April 15th as ‘tax day,’ but this year it means something even more important for the adult industry – it’s a chance for us all to exercise our rights and overturn a ridiculous law that affects an entire industry,” said Marci Hirsch, vice president of Vivid Entertainment and FSC board member. “For any consumers that have been planning on streaming or downloading a hot new film, we urge you to do it through HotMovies.com on April 15th so you can help this vital cause.”

“As you may have read in the news, Measure B broke my heart,” said porn legend Ron Jeremy. “Seriously though, I’m not letting anything stop me from supporting this great cause and I encourage everyone to join me.”

James Clybert, director of business development for HotMovies, said more nearly 100 adult studios have pledged to donate their income from the sale of movies on April 15th to the FreedomStreams cause. HotMovies is matching contributions up to $10,000.

“We had a very positive response to our initial announcement that we were organizing the ‘FreedomStreams’ program,” Mr. Clybert said. “Along with Vivid, the biggest names in the industry are on board, including Evil Angel, Private, Adam & Eve, Hustler Video, Pleasure Productions, Wicked Pictures, Ed Powers, Girlfriends Films, Porn Pros, Homegrown Video, Forbidden Fruits Films, Mile High Media, Combat Zone, Brandon Iron, New Sensations, Kink.com, West Coast Productions, Zero Tolerance and many others.

It is not the first time HotMovies has rallied studios to help protect First Amendment rights. Since 2006 the company has sponsored FreedomStreams events that have raised tens of thousands of dollars for FSC, which lobbies inWashington and other key battlegrounds to protect first amendment rights on behalf of the entire adult industry.

“More than ever before, we are under attack,” Mr. Clybert said. “The AIDS Healthcare Foundation (AHF) pulled the wool over voters’ eyes last fall and the result was a measure that is designed to suppress adult filmmaking in greaterLos Angelesunder the guise of worker safety. It requires all adult performers to use protective barriers such as condoms and dental dams when performing any act likely to generate bodily fluids. It creates the need for oversight by already taxed law enforcement and government agencies. And it is entirely unnecessary because the industry already polices itself very, very effectively. Measure B completely ignores all common sense and, perhaps most importantly, the overwhelming desire of the performers themselves.”

HotMovies content producers wishing to participate in this year’s FreedomStreams benefit can email support@moviedollars.com or contact the HotMovies studio team at (800) 611-MOVIE.

Anyone else wishing to contribute need only to log into HotMovies or FreedomStreams.com on or before April 15, to buy minutes and watch some porn on tax day. To make direct contributions to support the FSC visit www.stopcondomlaws.com.

About Vivid: Founded in 1984, Vivid has always placed heavy emphasis on high quality erotic film entertainment and has created wide brand-name awareness through its films, innovative marketing, and a licensing program that extends to advertising, apparel, book publishing and a range of other products. The VividTV division offers programming that includes the full range of offerings from the largest single adult studio archive. In addition to its Vivid-Celeb imprint famous for celebrity sex tapes, the company is known for its Vivid SuperXXXHeroes parodies. Mainstream television audiences got to know the company through two seven-part series on Showtime. Founder and co-chairman Steven Hirsch received the first AVN Visionary Award as a leader who “has propelled innovation and taken his company and the business as a whole to new heights.” The company’s website, www.vivid.com, has a loyal following of fans of Vivid movies. For more on Vivid visit Twitter.com/VividCorp or Facebook.com/vividgirls.

About HotMovies.com: HotMovies.com adds new titles every day to its inventory of more than over 170,000 legally licensed movies, available for streaming on any device in a totally safe, anonymous and hassle-free environment.

www.Vivid.com