CalExotics New Look at ANME

ANME Attendees First to See the New CalExotics

Los Angeles, CA – CalExotics, the world’s most trusted name in pleasure products brings a new look and feel to the July ANME show. A new logo, new collections and an e-learning platform will be the main attractions at the CalExotics booth.

Susan Colvin, President and CEO of CalExotics, explains, “We have so many changes happening at CalExotics. We are excited to finally share them with our friends and customers. Make sure to schedule an appointment to meet with a CalExotics team member. You don’t want to miss out on everything we have to offer.”

CalExotics unveiled its new logo on July 1st. The new logo is fresh, clean and centered around passion. The “XO” connotes passion; the new logo now evokes the same emotion that people get from using CalExotics products.

Retail education is also a focus for CalExotics. The CalExotics Institute is an e-learning platform that gives users all the knowledge they need to become an expert on CalExotics and JOPEN products. The courses are based on product collections from both companies and will focus on educational facts, product features and benefits.

CalExotics will also showcase its July product release. ANME attendees are given an inside look at new products from the brand powerhouse. Both new and existing collections will be on display. One of CalExotics newest collections is a set of Kits. Kits combines best-selling products into fun and exciting packages. To ease in merchandising and selling, we’ve grouped these kits in three varieties, His, Hers and Ours. Each kit is designed to help create a unique and fun experience, alone or with a partner.

A new coordinating line of men’s pumps will also make its debut at ANME; called Pumps the products offer superior suction to maximize results and appearance. The cohesive packaging is broken down by category making it easy to merchandise. Each packaging helps shoppers find the perfect pump to suit their needs.

Jackie White, Vice President of CalExotics, says, “I am really excited about Kits. Our customers have been asking us to make kits for years and now we have them! The entire collection is cohesive and easy to navigate from the consumer perspective. These are must have products.”

Attendees are encouraged to come by the booth to see everything CalExotics has to offer. Sign up for email alerts on everything CalExotics by visiting CalExotics.com.