WICKED SENSUAL CARE Receives the AVN Award For Best Enhancement Company of 2021

From supporting the educational initiatives of resident sexual health and wellness instructor jessica drake to utilizing millennial-friendly messaging and Instagram-savvy digital marketing (typified by the company’s Eat, Sleep, Lube, Repeat campaign), Wicked Sensual Care employs dynamic, multi-tiered resources to dispel common misconceptions about lubricants and enhancers.

LOS ANGELES, CA – (FEBRUARY 22, 2021) – Top sexual wellness brand Wicked Sensual Care, the innovation leader in luxurious lubricants and enhancers, is pleased to announce it was recognized as the Best Enhancement Company of 2021 at the 39th AVN Awards. The new accolade is a powerful acknowledgement of the brand’s ongoing efforts to destigmatize the use of intimate care products in the public sphere.

From supporting the educational initiatives of resident sexual health and wellness instructor jessica drake to utilizing millennial-friendly messaging and Instagram-savvy digital marketing (typified by the company’s Eat, Sleep, Lube, Repeat campaign), Wicked Sensual Care employs dynamic, multi-tiered resources to dispel common misconceptions about lubricants and enhancers.

“Receiving the Best Enhancement Company award from AVN is a tremendous honor,” said Cassie Pendleton, Marketing Director for Wicked Sensual Care. “The acknowledgement of our brand as the best enhancement company is rewarding as we truly aim to provide products which do exactly that – enhance intimacy. Our strategy always aims at meeting the sexual wellness needs and wants of consumers with educational messaging, and we’re grateful to AVN for continuing to acknowledge our efforts to deliver the best products possible.”

“As a sex educator, I realize ‘lube stigma’ is a problem for many reasons, one of the biggest being that so many people could benefit greatly from using it,” jessica drake said. “For far too long, popular culture has perpetuated the lie that the use of lube or enhancers is a sign of problems, aging, or sexual disinterest. Worse still, when intimate products do make an appearance in pop culture, it’s usually in a mocking context. Think of movies in the American Pie or Scary Movie franchises – when lubes or enhancers are employed, it’s invariably to embarrass the characters depicted. My goal as always is to challenge those stereotypes and cliches with up-to-date, inclusive, sex-positive messaging, and I thank AVN, the reviewers, and the retailers for continuing to support the work we put into these initiatives.”

Prior to being named the Best Enhancement Company of 2021, Wicked Sensual Care received AVN’s Best Lubricant Company trophy in 2020, 2018, and 2014, making it the first manufacturer in AVN history to earn the distinction three times since the category was introduced nearly a decade ago.

With a firm commitment to sexual wellness, beautiful design, and high-quality ingredients, Wicked Sensual Care continues to be a force for health and innovation in the global intimate products space.

www.Wicked.com