Not Luke Has a Name, and Her Name Is…
New LukeIsBack Owner Unmasks Herself
Those of you who have been following the new exploits over on www.LukeIsBack.com know that some new and exciting things are happen. The new ownership has breathed new life into the site and things are popping again. Until now the identity of Not Luke has been kept close to the vest. I didn’t venture a public guess, but I did figure it out about two weeks ago on my own.
The new owner of LukeIsBack.com is Cindi Loftus. I’m not outing her though. She is outing herself. The details are below. For those of you don’t know Cindi’s work, she has been around the biz for a little longer than I have. She has been a friend for a long time and published my Pipeline for a long time. I wish her luck and hope to work with the new site in the future. I also send best wishes and luck to Luke. He has always been a friend and I hope he finds success in future ventures.
Congratulations Cindi and thank you for sending this to me.
Here is the email from Cindy about the site :
The Luke Is Back site has been purchased by me, Cindi Loftus. I’ve been writing it since June 18th with the -EXCLUSIVE INTERVIEW WITH HYAPATIA LEE
If you wish to write about it for your blog, site, myspace page, forum, whatever, feel free to do so. If not that’s fine too. But I wanted you to be one of the first to know.
Below are some of the details…..
The deal Luke and I made is finalized. We have signed a contract and my web-master is finishing up with the change over details. Truthfully, I don’t cares if people know the sale price or conditions of the contract, but it is also Luke’s agreement and he might not want that all put out there.
I don’t know who the former owner’s of LIB where. All I know is they said it was too much work to write the site everyday, and they weren’t making enough money on it, so they returned it to Luke.
Since I write a site 5 days a week anyway (CindisNakedTruth.com), I didn’t think it would be that much more work to write LIB. I was wrong. LIB takes constant attention because people are reading and posting on it 24/7.
When I started writing LIB I wanted to keep who I was private because there was no deal yet. Luke and I hashed out the details and went back and forth for about two weeks before we had a signed contract. So for that period of time I didn’t see any reason to say who I really was, in case we decided not to/or couldn’t agree to make a deal.
I must say it isn’t easy to do business anonymously using only MySpace.com, lol.
As time went on I left clues as to who I was, some intentionally, some unintentionally. I’ve learned a lot, and I have a lot more to learn.
I have enjoyed the ride so far, and I really love saying what I feel like saying, instead of worrying about who I am going to piss off.
I’ve been in this biz as a writer now for 15 years and I’ve made tons of good friends. I have also made, just a few enemies….. they might wish they were nicer to me now.
I will uphold the tradition of “no HOLES barred” that Luke had on this site, and add my own voice to the mix. I look forward to the challenge, the fights ( which have already started), the interviews, the comments, the love, and most of all saying whatever the FUCK I want to, about whoMever the fuck I want too. I hope the readers do too.
