AVN Awards Red Carpet Twitter Coverage Breaks New Ground

AVN Media Network and PornStarTweet.com joined forces on Saturday, January 21 to provide live photo coverage of the 2012 AVN Awards from the Hard Rock Hotel & Casino in Las Vegas. The two companies processed and tweeted more than 800 photos seconds after the biggest stars in adult entertainment were photographed—which resulted in 35 million Twitter impressions (as measured by SproutSocial.com) from the photos and more than 4.5 million interactions (retweets, clicks or favorites) over the next 48 hours.